DISCOVER EE
UK carrier EE and Samsung partnered to embed iView on the Galaxy S4 with the objective of providing a personalised welcome experience, helping the customer to set-up their device, explore device features and promoting relevant products and services.
 
 
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CREATING A TWO-WAY COMMUNICATION CHANNEL
iView enabled EE to deliver interactive and personalised messages to their customers, based on their device and tariff type, their tenure, personal preferences, and many more.
ENHANCING THE CUSTOMER PROFILE
iView allows EE to understand what their customers desire and need from their brand and service, as well as their digital experience. As a result EE is able to send messages to their customer based on their individual personal profile.
REDUCING COSTS
As a result, iView has enabled EE to improve their customer welcome experience, while also proving valuable self-help messages, reducing the need for their customers to call their customer-support centres.
TONE OF VOICE
We worked closely with EE to understand their branding voice and the desired message they required to portray to their customers, this ensured EE would reach their customers in the best possible light.