INFOMEDIA AND ETISALAT NIGERIA SET TO LAUNCH SUBSCRIPTION VIDEOTONE SERVICE
"Through this partnership with INFOMEDIA and TextNigeria, we are now able to offer our subscribers more multimedia content and more stimulating ways to use that content than ever before"

Adia Sowho, Head of Digital Media at Etisalat Nigeria
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INFOMEDIA Services Now Reach 15 Million Nigerian Subscribers
INFOMEDIA, a provider of innovative mobile software solutions, today announced that it has entered into an agreement under which INFOMEDIA will offer its award-winning mobile video service to Etisalat Nigeria subscribers. Working via its partnership with TextNigeria, the product is set to launch later this month, and the Vringo service will be offered as a branded carrier service for the first time in Africa.

"We are pleased to announce our latest carrier launch with Etisalat Nigeria," said Michael Tomlins, CEO of INFOMEDIA. "In the past few years Etisalat has realized significant gains in market share and is growing further still. Now, as it makes a concerted effort to increase its data and digital service offerings, our innovative technology will allow Etisalat to provide an exciting new mobile video service to their growing subscriber base. We look forward to launching with TextNigeria as our local partner, as we continue to expand INFOMEDIA's reach in Africa and other emerging markets around the world."

The Vringo video ringtone service to be provided to Etisalat's customers consists of a Web, WAP and mobile app experience that enable customers to discover, download, create and share high-quality mobile video. Once the service is live, Etisalat Nigeria subscribers will have access to all of the Vringo platform's service capabilities including Vringo's library of thousands of video ringtones."

"Through this partnership with INFOMEDIA and TextNigeria, we are now able to offer our subscribers more multimedia content and more stimulating ways to use that content than ever before," said Adia Sowho, Head of Digital Media at Etisalat Nigeria. "We believe Vringo's fun and captivating video ringtones will be an extra tool in our efforts to keep our subscribers engaged with the latest technologies and innovative digital services."

Etisalat is the most innovative and fastest growing telecommunications operators in Nigeria, having grown its subscriber base to over 19 million since after launching its services in 2008. As a major part of the world's 12th largest mobile network, it leverages Etisalat’s global experience in roaming, data services and enterprise customer relationships. In launching the Vringo service, Etisalat Nigeria is expanding its growing relationship with TextNigeria, whose service solutions empower companies and carriers to easily create, launch and operate effective mobile channels, helping to generate new revenues and consumer response.
"Nigeria is a fast evolving country in the mobile area and we truly believe in the Vringo Video Ringtone service, while our cooperation with INFOMEDIA and Etisalat represents the beginning of many exciting opportunities," said TextNigeria's CEO Mr. Chike Asiodu.


ABOUT ETISALAT NIGERIA

In just 5 years of operations, Etisalat Nigeria has become a major industry player with a growing subscriber base of 19 million in a highly competitive market. Its portfolio of voice and data-centric products include – easy starter, easycliq, easybusiness, and easyblaze; all tailor-made to meet the needs of its customers.

Etisalat Nigeria is one of the 15 operations of the Etisalat Group that spans across Africa, Middle East and Asia serving over 150 million subscribers; and it is committed to delivering innovative and quality services to its growing subscribers.


ABOUT INFOMEDIA SERVICES LTD.

INFOMEDIA is a leading provider of Customer Relationship Management and monetization technologies to mobile carriers and device manufacturers. After its recent acquisition of Vringo's research and development center with its existing operation, INFOMEDIA is positioned strongly to create a more integrated global product offering for delivery into major carriers, OEMs, and enterprise partnerships. For more information, visit: www.infomedia.co.uk.
Published by INFOMEDIA, May 27th 2014