INFOMEDIA LAUNCHES IVIEW FOR WINDOWS
“The combination of flexible front-end management with a powerful backend big data solution creates significant value across the entire ecosystem. Having witnessed its success and rapid growth on Android, we’re excited to deploy this for the Windows OS.”

Ed Smith, Product Director
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INFOMEDIA, a global provider of innovative mobile solutions today announces the launch of their iView product for Windows Phone devices. Following its launch in early 2014, INFOMEDIA’s iView applications have already been successfully integrated and approved by several handset manufacturers including Samsung, Sony, Alcatel and HTC.

The iView solution provides a route to target product and service discoverability, ensuring personalised communication is at its most effective, maximising ARPU and download rates. As well as driving revenue, iView provides an effective route to reduce costs by providing the user an environment to self-help and access information relevant to them.

“Our iView technology has proven to deliver a unique experience in key performance areas for network operators and OEMs alike” according to Ed Smith, Product Director, “The combination of flexible front-end management with a powerful backend big data solution creates significant value across the entire ecosystem. Having witnessed its success and rapid growth on Android, we’re excited to deploy this for the Windows OS.”

The Windows iView experience incorporates a selection of exciting features that enable the user to interact in multiple ways, such as the ability to view category-driven messages that link to mobile media or videos, deep-link into the devices’ OS, or to download and revisit games and apps. The solution also offers users the capability to pin each message to their startscreen for an enhanced experience.

The robust client server architecture delivers smart and relevant messaging within a trusted app-like environment. A range of targeting filters drives highly relevant messages, and leverages real-time context and status, including WiFi, Roaming, location, network operator, tenure, personal preferences, and contextual profile.

“Our product strategy believes that context and communication are the key channels to customer joy” added Ed Smith, “The personalized features and tailored messaging to each individual will ensure the user enjoys the best mobile experience from day one.”



ABOUT INFOMEDIA GROUP

INFOMEDIA is a global leader and provider of innovative digital solutions driving engagement and monetization of technologies to mobile network operators (MNO) and device manufacturers (OEM). INFOMEDIA is positioned strongly to create a more integrated and international product offering, leveraging the latest technological advances and customer trends, for delivery into major MNO’s, OEM’s, and enterprise partnerships.

For more information, visit: http://www.infomedia.co.uk
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Published by INFOMEDIA, February 18 2015