PLAYPHONE PARTNERS WITH INFOMEDIA TO LAUNCH THEIR ADVANCED MOBILE GAMING NETWORK IN THE UK
"INFOMEDIA's established operator partners and turnkey platform solutions make them the perfect partner to expedite PlayPhone's expansion into the UK and Europe"

Anders Evju, Chief Marketing Officer at PlayPhone
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PlayPhone, a global leader in mobile social gaming, has selected INFOMEDIA, a leading mobile and digital technology developer and provider, to launch their advanced social gaming solution on leading UK mobile network operators including EE, T-Mobile, and Orange, provided through INFOMEDIA's established channels. PlayPhone's revolutionary gaming experience currently reaches over a billion mobile subscribers worldwide and expects to successfully expand through INFOMEDIA's strong channels and connections via their advanced and flexible billing platform.

PlayPhone's social game stores and gaming network have launched successfully in the US, Latin America, Southeast Asia, and the Middle East. Now they are bringing the same advanced social gaming experience including ease of purchasing premium games and in-game content for the first time to the UK by partnering with INFOMEDIA.

The partnership will initially provide Playphone the opportunity to distribute their social games to over 26 million customers on EE, T-Mobile and Orange networks and leverage INFOMEDIA's billing platform to sell premium games and in-app content, creating a win-win proposition for customers, INFOMEDIA, operators, and PlayPhone.

"We are thrilled to be working with PlayPhone, and are delighted to be offering them access to the UK's top carrier networks through our establishing billing channels. We are extremely excited for the future of our relationship with PlayPhone" Michael Tomlins, CEO of INFOMEDIA adds.

"INFOMEDIA's established operator partners and turnkey platform solutions make them the perfect partner to expedite PlayPhone's expansion into the UK and Europe," said Anders Evju, Chief Marketing Officer, PlayPhone. "We look forward to a long and prosperous partnership and further expansion into new INFOMEDIA territories."

The partnership also delivers a further breath of content to INFOMEDIA's thorough and ever-growing content already available internationally

The future of the relationship will provide a full roll-out into new global territories, including prominent and leading mobile network operators.

ABOUT PLAYPHONE

PlayPhone is powering a new generation of mobile gaming. PlayPhone's social gaming platform connects today's most popular games to gamers in emerging markets and established regions across the globe, delivering a personalized, hyper-local gaming experience.

PlayPhone's social game stores link to a worldwide gaming network through multiple distribution partners including SingTel, Telkomsel, Verizon, Vivo, Claro, TIM, Oi, Sprint, Virgin Mobile, Boost Mobile, Mobily, with additional partner announcements coming soon. Based in Silicon Valley, Calif., PlayPhone is majority owned by GungHo Online Entertainment, Inc.

For more information, visit: http://www.playphone.com/

ABOUT INFOMEDIA GROUP

INFOMEDIA is a global leader and provider of innovative digital solutions driving engagement and monetization of technologies to mobile network operators (MNO) and device manufacturers (OEM). INFOMEDIA is positioned strongly to create a more integrated and international product offering, leveraging the latest technological advances and customer trends, for delivery into major MNO's, OEM's, and enterprise partnerships.

For more information, visit: http://infomedia.co.uk
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Published by INFOMEDIA, January 27 2015