READLY PARTNERS WITH INFOMEDIA TO DELIVER MOBILE BILLING FOR ITS MOBILE APPS
"For Readly, the agreement with INFOMEDIA is another great milestone since our UK launch only 15 months ago. For us and our publishing partners to work with such an innovative and effective partner is a fantastic and unique opportunity."

Ranj Begley, UK Managing Director, Readly
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Readly, the all-you-can-read magazine app for tablets and smartphones, has signed an extensive cooperation agreement with INFOMEDIA. When launched in September 2015, INFOMEDIA'S multi-national network of operators will be able to offer unlimited use of the Readly Apps as a Pay by phone service.

The relationship will initially provide Readly the opportunity to be distributed to the 26 million customers on EE, Orange and T-Moble and leverage the INFOMEDIA Mobile Payments Platform to give users a simple way to access the 1,100 magazine titles that are available through the Readly digital magazine platforms.

This is a ground breaking step in the digital magazine revolution and further illustrates how Readly is working together with other like minded businesses to further develop a growing industry.

Ranj Begley, Readly's UK Managing Director, said; "For Readly, the agreement with INFOMEDIA is another great milestone since our UK launch only 15 months ago. For us and our publishing partners to work with such an innovative and effective partner is a fantastic and unique opportunity."

Michael Tomlins, CEO of INFOMEDIA Group, said; "We are thrilled to announce our partnership with Readly, who are proven innovators in the digital publishing sector. Our collaboration has enabled us to provide their digital magazine app via a monthly flat-rate subscription model to our multi-national network operators. We look forward to growing and expanding on this prosperous relationship."

Those who choose to sign up to Readly can use the service on up to 5 devices, meaning that the whole family can log in and read simultaneously, either on or offline. Readly gives access to over 1,100 magazine titles from several different territories, including those from the UK, US, Europe and beyond. Titles featured cover Celebrity & Entertainment (Heat, Hello! OK!); TV & Film (Soaplife, Total Film, Empire); Music (NME, Q, MOJO); Automotive (What Car, Top Gear); Tech (T3, Stuff), to name but a few.

About INFOMEDIA

INFOMEDIA creates innovative solutions to engage consumers, optimise brand awareness and miximize the revenue potential from mobile technology. Their patented on-device products and service platforms combine to enable clients to develop comprehensive customer profiles and deliver personalised CRM activity. As a managed service provider they support their partners in the development, deployment and launch of new propositions to increase customer acquisition, engagement and retention to deliver revenue generation and margin contribution. In parallel, the product development team works to ensure they leverage the latest technological advances and customer trends with their product set.

For more information, visit: http://www.infomedia.co.uk

About Readly AB

Readly AB, the company behind the Readly service, is a privately owned company headquartered in Sweden. Formed in 2012, Readly today has offices in Sweden, the UK, US and Germany and a rapidly growing user base in more than 100 countries, making Readly the world's leading digital platform for reading magazines online. For publishers, Readly represents both additional reader revenues and deep insights into reader behaviour. In addition to the magazine version available globally, in Sweden Readly also offers a book version with an unrivalled digital reading experience for books. Readly has in Sweden quite recently launched a pilot with a number of major newspapers

For more information, visit: http://www.readly.com

The Readly app

Readly is a service that lets customers have unlimited access to hundreds of national and international magazines in one app. The service offers fast downloading and easy, intuitive use so that the reader can read magazines online effortlessly. After a one month free trial, subscribers in the UK pay £9.99 per month (in US $ 9.99; in Europe € 9.99) for unlimited use. This price includes use of the service on up to five devices, allowing the service to be shared among the whole family so that everyone can read their favourite magazines online. Currently the service includes over 850 titles and over 13000 issues from over 150 publishers, but the number of titles and issues available increases continuously; you can find the current selection at: http://www.readly.com
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Published by INFOMEDIA, August 3 2015