FLEXION PARTNERS WITH HUMLEY, A SUBSIDIARY OF THE INFOMEDIA GROUP, TO DRIVE FREEMIUM GAMES DISCOVERY AND DISTRIBUTION
"Without new users and improved monetization, developers have no chance to grow. The opportunities we create on Android are designed to maximise that opportunity, and with the proven impact of the iView platform, we will be able to reach users on the most important Android devices in the region."

Jens Lauritzson, CEO of Flexion
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Flexion, the leading provider of freemium games to the open market, has announced that is partnering with Humley to create a new games discovery service for its growing customer base. Powered by its patent pending enabling technology, Flexion gives distribution channels access to a catalogue of tier 1 freemium games. Humley with experience in deploying its solutions for Mobile Operators, OEM's, and OTT Content Companies, will build the front-end interface around its Big Data backend and Campaign Management tools.

The new white label game service will allow device manufacturers and carriers to offer unique and targeted games promotions without getting into the app store space. The service will offer much needed service differentiation and added value to end users as well as create new revenue streams centred around payments and advertising. iView's contextual engagement platform helps target the ideal experience for the audience. Flexion's wrapper enables new payment methods and store independence for any Android freemium game without any work required for the game developers.

"Humley and Flexion have a vast combination of experience, are both built on similar industry fundamentals and we both aim to create the best experience for the content consumer while enabling the best chance of success for the games developers and mobile merchants" said Humley CEO Michael Tomlins.

For providers like Flexion, the technology behind Humley's iView platform can increase rates of retention and revenue conversion while extending the lifetime value per user. For Android game developers, the unique aspect of the Flexion wrapper solution includes the ability to reach and monetize users in any channels without having to create new versions of their games. According to Flexion CEO Jens Lauritzson, "Without new users and improved monetization, developers have no chance to grow. The opportunities we create on Android are designed to maximise that opportunity, and with the proven impact of the iView platform, we will be able to reach users on the most important Android devices in the region."

About Humley

Humley, a subsidiary of the INFOMEDIA Group, is the innovative contextual engagement company behind the patent pending iView platform. Humley's iView platform launched in 2014 and today delivers a disruptive digital experience for Content Publishers, Mobile Operators, and Device manufacturers around the world by leveraging the context of the device, user behaviour, and social profiles to drive customer retention, engagement and monetisation. iView's Analytics, real-time reporting, and dynamic campaign management are actively applied by licensees to empower smart messaging and dramatically deepen the mobile value chain.

For more information, visit: http://www.humley.com

About INFOMEDIA Group

INFOMEDIA creates innovative solutions to engage consumers, optimise brand awareness and miximize the revenue potential from mobile technology. Their patented on-device products and service platforms combine to enable clients to develop comprehensive customer profiles and deliver personalised CRM activity. As a managed service provider they support their partners in the development, deployment and launch of new propositions to increase customer acquisition, engagement and retention to deliver revenue generation and margin contribution. In parallel, the product development team works to ensure they leverage the latest technological advances and customer trends with their product set.

For more information, visit: http://www.infomedia.co.uk

About Flexion

Flexion is a leading mobile app monetisation solution, offering an Android Wrapper for monetization & discovery. The unique and fully automated wrapper solution has to date been applied to several thousand java and android applications and the platform adds more than 15M new users every month. Flexion is a preferred partner to most of the big name game publishers and manages the Try&Buy programme for Nokia.

For more information, visit: http://flexionmobile.com/
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Published by INFOMEDIA, August 12 2015